01 / Idea
Before there is anything to build.
A hypothesis, a frustration, a market someone knows better than anyone else. We pressure-test it, sketch the system, and figure out what would have to be true.
Typical shapePaid discovery sprint2–3 weeks · founder-led · no deck required
02 / Strategy
Deciding what deserves to exist.
Architecture, sequencing, build-versus-buy, and the honest cost of each path. Most of the leverage in a software project is spent here, before anyone writes code.
Typical shapeTechnology strategy engagement4–6 weeks · roadmap + architecture + budget
03 / Product
Turning intent into an interface.
Product definition and design done by the people who will build it, so what gets designed is what can ship, and what ships is what customers actually needed.
Typical shapeProduct design + prototypeclickable prototype in weeks, not months
04 / Software
The part everyone else outsources.
Web, mobile, backend, integrations, AI and automation, built by a small senior team. No offshore hand-off, no junior bench, no ticket queue between you and the engineers.
Typical shapeCustom software buildfixed scope or embedded team · you own the code
05 / Growth
Software is only leverage if it compounds.
Instrumentation, throughput, unit economics. We stay long enough to see the numbers move, then keep tuning the system against them.
Typical shapeOngoing platform partnershipquarterly targets · shared dashboards
06 / Partnership
When the right answer is equity.
Sometimes the technology is worth more than an invoice. We invest, co-venture, or start the business with you. Capital and engineering on the same side of the table.
Typical shapeInvestment / co-venturetechnology + capital + execution